The animal factory farming industry has boomed in the past 30 years and will only continue to grow more rapidly as the global population increases. The current effects that factory farming has on the environment is already detrimental and will only get worse as time goes on. That is why for my project, I want to show people the environmental cost of animal products and encourage them to lower their meat consumption.
Carma is a food tracking app that shows the carbon footprint of your supermarket shop. It supports you along the way to becoming more plant-based through an informative food index and recipe ideas. It gives you the ability to see the changes you are making through clear visuals and real-world comparisons.
The aim of Carma isn’t to shame people into becoming vegetarian or vegan. It is to create awareness and show people how even just reducing their meat intake can make a difference. People should feel positive and happy about taking action towards this cause. ‘Food is the single strongest lever to optimise human health and environmental sustainability on Earth’. We have the power to make a difference, so why not use it?